Overview Audience Profile Screens Lifestyle  
MSN Movies online advertising

Ambitious and looking to further career: 

•   61% want to get to the very top in their career  
•   53% often do things on the spur of the moment
•   46% like to stand out in the crowd
•   44% plan to move job/career in the next 6 months
•   42% like taking risks
MSN Movies online advertising

Social technology lovers with plans to move and travel:

•   48% like to buy the latest technology
•   35% prefer to go out than have a quiet night in
•   25% plan to move house in the next 6 months
•   24% plan to fly abroad for a holiday – long haul in the next 6 months 
MSN Movies online advertising

Enjoy movies, games and going out: 

•   83% watch films/videos/DVDs
•   64% enjoy going to the cinema 
•   50% play games on PCs/game consoles
•   50% go to pubs/bars/clubs