Overview Audience Profile Screens Ad Formats Lifestyle  
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Ambitious and willing to take a risk to get to the top : 

•   50% want to get to the very top in their career
•   43% like taking risks
•   27% plan to invest in stocks/shares in the near future
•   54% make financial planning a priority
•   15% travel abroad on business 3+ times per year
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Reward themselves for success :

•   52% like to buy the latest technology
•   27% plan to spend £500+ on consumer electronics in the near future
•   34% plan to take a long haul holiday in the near future
•   10% own a BMW    
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Enjoy the finer things in life :  

•   68% like going to restaurants
•   54% enjoy travelling
•   32% visit museums and galleries in their spare time