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Ambitious, spontaneous and have a very active/busy life:
• 64% agree that there are not enough hours in the day to do everything
• 52% want to get to the very top in their career
• 49% often do things on the spur of the moment
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Image conscious shoppers:
• 61% enjoy shopping for clothes & accessories
• 45% plan to change diet or make other lifestyle changes in next 6 months
• 21% regularly go to the gym
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Technology savvy, likes entertainment and going out :
• 85% like listening to music
• 74% enjoy surfing the internet
• 68% like eating out/going out to restaurants
• 50% enjoy going to pubs/bars/clubs
• 67% like watching films/videos/DVDs
• 60% enjoy going out to cinema
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Summary
80% access the internet daily
Embracing new technology to enhance entertainment experience
Buy a range of entertainment products online
Using online for entertainment activities
Online activity strongly driven by social networking sites e.g. WL Messenger and Facebook
Favourite websites include: Ticketmaster, Sky News, NME, Topshop and MSN
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