Overview Audience Profile Screens Ad Formats Persona Consumption  
Name: Lindsay                MSN Entertainment digital online advertising
Age: 28
Status:  Single 
Children: None 
Occupation: Professional
Incomes: £22K+
Drives: Peugeot
Interests:

- Listening to music,
- surfing the internet
- eating out/going to cinema, 
- shopping for clothes
& accessories

Newspaper: The Sun

News of the World

Entertainment interest:        

Celebrity news and gossip, music & movies, news & info 


 

   “I always read a book or listen to music before I go to sleep”
 

   “It’s just so much easier to do my shopping on line”
 

   “I like to go clubbing every now and again”


   “I absolutely love attending live gigs”
 

   “I enjoy reading glossy magazines to keep up to date with the entertainment news”