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MSN Entertainment is a multiple strand channel that incorporates MSN Music; Movies; Games, Celebrity; TV and Going Out. Multimedia features including downloads and online ticketing, sitting alongside celebrity gossip, breaking news and the latest movie reviews have made MSN Entertainment one of the most popular areas of the MSN Portal.
MSN Entertainment brings together authoritative partner content with quirky editorial features written in-house by our experienced Entertainment editor:
- OD2 provides MSN Music with downloads, reviews, charts etc
- Press Association supports MSN with great celebrity features
- Mymovies.net contributes exclusive content plus reviews, interviews and trailers
Users of MSN Entertainment are looking to be amused, engaged, distracted and to feel good. They are watching TV, seeing the new blockbuster, downloading the latest tracks, going out with friends or reading the latest gossip. It’s a positive upbeat environment to place your brand.
The channel attracts over 946,000 unique users1 monthly. It has powerful appeal for families and the younger generation of users.
Users Perceptions of the MSN Entertainment:
An extensive MSN UK Portal Profiling research project completed in 2008 shows perceptions of the MSN Entertainment from real users are as follows:
I’m confident I can get what I need - 59%
It provides instant access to what I really want - 55%
I would recommend MSN Entertainment to a friend or colleague - 70%
“MSN Entertainment provides me with information. The language and tone used is similar to Sky News”
“ MSN Entertainment gives just the right amount of information.”
- 20th Century Fox
- Universal Pictures
- American Express
- Estee Lauder
MSN Entertainment has a range of versatile advertising formats and technologies enabling flexible solutions for online creative and branding for clients. See the full list of ad products available, or contact Sales.
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