Overview Audience Profile Screens Ad Formats Consumption Usage  

Demographics:

  • 54% male
  • 46% aged 16-34 

  


Work:

  • 69% working full time
  • 35% have income £40K+ 

 


Home:

  • 32% single
  • 68% without children
  • 58% home owners
  • On average 3 cars in household            
     

 

msn cars audience profile Persona:
  • Name:  Steve 
  • Age:  32
  • Status:  Single
  • Children:  None
  • Occupation:  General Manager
  • Income:  £40K+
  • Drives:  Audi
  • Interests:  Cars, PC / console gaming, sport
  • Favourite TV:  Top Gear
  • Newspaper:  The Times
  • Car magazine:   Top Gear, AutoTrader


   “Sometimes I tend to forget that I am looking for a diesel estate and check out the new Porsche 911 Turbo… but hey, it’s a bit of fun!”
 

   “I enjoy reading the sports pages in the newspaper to keep track of my team!”

  
   “I like to regularly attend the gym… It’s my time away from everything and everyone!”

  
   “I love the way Jeremy Clarkson reports on cars… I don’t miss an episode of Top Gear!”