MSN believes that motoring is not just about buying a car. We aim to cater to the whole automotive experience from the vehicle you drive to the way you finance it. From the car you’ve always wanted to the one you’ll hire on your holiday. It’s about getting the best from your driving experience - having fun; staying safe; saving money; reaching your destination more quickly. MSN Cars combines the best of content and technology through the web to comprehensively answer all our users' motoring requirements in a highly engaging full service offering.
MSN Cars is reported as the motoring website with one of the highest visits per month per unique user (888,000) and highest time online – eclipsing both Yahoo Cars and the RAC1. MSN Cars also generated 7.9 million page views monthly.
MSN Cars offers passionate, expert and unbiased opinion on the latest news, trends, motorshows and models and encourages users to play an active role in contributing to the site through message boards and other user-generated content options, bringing an interactive community to the site.
Key content includes:
Users Perceptions of the MSN Cars:
An extensive MSN UK Portal Profiling research project completed in 2008 shows perceptions of the MSN Cars from real users are as follows:
It is easy to use - 80%
It is always up to date - 64%
It has quality content- 64%
I can trust the information on this site - 60%
I would recommend MSN Cars to a friend or colleague - 73%
“I trust the basic premise of MSN Cars, if I went to ‘Joe Blog Cars’, I’m not sure of the information that I am getting”
“I like the language/tone used on MSN Cars…it’s got that Top Gear feel to it. It’s not silly and definitely not laddish….it gives me information I can relate to”
Key Advertising Benefits include:
- Offers effective communication to a wide ranging audience from individuals looking to sell their cars to hard-core motoring enthusiasts
- Highly credible up-to-date editorial content, news alerts and a strong interactive community
- keeps visitors coming back for more and creates ongoing exposure for campaign and brand messages
- High impact sponsorship opportunities exist across the site for example as in ‘Featured Car of the Month’
- Focussed information covering all stages of car buying process enables powerful targeting of specific areas of interest, advertising at the right time, right place and to the right audience
- Powerful advertising formats: solus, high impact units for maximum standout
- MSN Cars offer fully rich media enabled advertising
Recent Advertisers include:
- Nissan Micra
- Peugeot 206
- Volvo
MSN Cars has a range of versatile advertising formats and technologies enabling flexible solutions for online creative and branding for clients.
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