Europe
 
Population: 325.4 million
Population Online: 148.5 mn [NNR, May 08]
MSN/Windows Live’s Rank: 1 [NNR, May 08]
MSN/Windows Live’s Reach: 57.7% [NNR, May 08]
MSN/Windows Live’s Unique Audience: 85.8mn [NNR, May 08]
*Broadband usage: 59% (Pyramid, Nov 05)
NB. Covers UK, FR, DE, IT, ES & CH only
 
 



The United Kingdom

 
Capital city: London
Population: 60.4 million
Population Online: 34.2mn [NNR, May 08]
MSN/Windows Live’s Rank: 
1 [NNR, May 08]
MSN/Windows Live’s Reach: 64.1% [NNR, May 08]
MSN/Windows Live’s Unique Audience:
21.9mn [NNR, May 08]
*Broadband usage: 60% (Pyramid, Nov 05)
 
 
 
 
 

Germany
 
Capital city: Berlin
Population: 82.5 million
Population Online: 36.8 [NNR, May 08]
MSN/Windows Live’s Rank: 2 [NNR, May 08]
MSN/Windows Live’s Reach: 34.5%[NNR, May 08]
MSN/Windows Live’s Unique audience:
12.7mn [NNR, May 08]
*Broadband Usage: 74%(Pyramid, Feb07)
 
 

France

 
Capital city: Paris
Population: 52.8 million
Population Online: 33.1mn [Médiamétrie , Apr 08]
MSN/Windows Live’s Rank:
Number 1 portal, Number 2 brand [MédiaMétrie/NetRatings Apr 08]
MSN/Windows Live’s Reach:
65% [Médiamétrie/NetRatings, Apr 08]
MSN/Windows Live’s Unique Audience:
18.8mn [Médiamétrie/NetRatings, Apr 08]
*Broadband Usage: 94% (MediaMetrie, Apr 08)
 
 
 

Spain
 
Capital city: Madrid
Population: 44.1 million
Population Online:
18.4mn [NNR, Apr 08]
MSN/Windows Live’s Rank: 
2 [NNR, Apr 08]
MSN/Windows Live’s Reach:
77.3%[NNR, Apr 08]
MSN/Windows Live’s Unique Audience:
14.4mn [NNR, Apr 08]
*Broadband Usage: 48% (Pyramid, 2007)
 
 Italy
 
Capital city: Rome
Population: 59.5 million
Population Online:
25.6 mn [NNR, May 08]
MSN/Windows Live’s Rank: 
1 [NNR, May 08]
MSN/Windows Live’s Reach:
59.8% [NNR, May 08]
MSN/Windows Live’s Unique Audience:
15.3mn [NNR, May 08]
*Broadband Usage: 49% (Pyramid, Nov 05)
 

Netherlands

 
Capital city: Amsterdam
Population: 16.4 million
Population Online: 13.6mn [STIR, Feb 08]
MSN/Windows Live’s Rank: 
 4 [STIR, Feb 08]
MSN/Windows Live’s Reach: 
45.6% [STIR, Feb 08]
MSN's Unique Audience: 6.2mn[STIR, Feb 08]
*Broadband Usage: 76% [CBS, Feb 08]
 
 
 Belgium
 
Capital city: Brussels
Population: 10.2 million
Population Online:
4.9mn [ComScore, Jun 07]
MSN/Windows Live’s Rank:
1 [ComScore, Jun07]
MSN/Windows Live’s Reach:
79.6% [ComScore, Jun07]
MSN/Windows Live’s Unique Audience:
3.9mn [ComScore, Jun07]
*Broadband Usage: 92% (Pyramid, Nov 05)
Note – Home Panel only data
 
 

Denmark
 
Capital city: Copenhagen
Population: 5.4 million 
Population Online: 4.3mn [DST, May 05]
MSN/Windows Live’s Rank: 
 1 (FDIM, Apr 06)
MSN/Windows Live’s Reach:   
80% (Internal estimate, May 05)  
MSN/Windows Live’s Unique Audience: 4.4mn (FDIM, Apr 06)
4.4mn (FDIM, Apr 06)
*Broadband Usage: 70% (DST, May05)
 


 

Norway

 
Capital city: Oslo
Population: 4.8 million
Population Online: 3.2mn [TNS Gallup, Apr 06]
MSN/Windows Live’s Rank:1 [TNS Gallup, Apr 06]
1 [TNS Gallup, Apr 06]
MSN/Windows Live’ss Reach:
93% [ComScore, Apr 06]
MSN/Windows Live’s Unique Audience:
3.0 mn [TNS Gallup, Apr 06]
*Broadband Usage: 85% (TNS GallupInterbus Q1, 07)
 

Sweden
 
Capital city: Stockholm
Population: 9.0 million
Population Online: 5.3mn[ComScore, Apr07]
MSN/Windows Live’s Rank: 1 [ComScore, Apr 07]
1 [ComScore, Apr 07]
MSN/Windows Live’s Reach: 74.4%[ComScore, Apr 07]
MSN/Windows Live’s Unique Audience: 3.9mn [ComScore, Apr 07]
3.9mn [ComScore, Apr 07]
*Broadband Usage: 89% [Forrester, Apr07]
 

 

Mexico

 
Capital city: Mexico
Population: 105.8 mn [INEGI 2007]
Poputation online:
23.7mn [AMIPCI, 2007]
MSN/Windows Live’s Rank:
1 [ComScore, Dec 07]
MSN/Windows Live’s Reach:
81.1% [ComScore, Dec 07]
MSN/Windows Live’s Unique Audience:
18.3mn[Comscore, Dec 07]
*Broadband Usage: 78% [AMIPCI 2007]
 
 
 
 
NB – Portal ranking only includes sites which carry image advertising.
* Show the percentage of Internet connections that are broadband.