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Using Microsoft adCenter’s targeting tools had immediate benefits for MORE TH>N. By focusing on an audience with a superior readiness to buy online MORE TH>N increased their click through rate four fold, their quote to sale ratio by 45% and dropped their cost per sale by 80%.
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The Eurostar campaign provides strong evidence that the responsiveness of the Live Search audience, combined with adCenter’s unique targeting tools can lead to substantial advertising benefits. |
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