Microsoft Advertising Intelligence (formerly adCenter Add-in for Excel Beta) is a free keyword research and optimisation tool that operates seamlessly in Microsoft Office Excel 2007 based on historical and forecasted data from Bing and MSN search queries.
Search activity reflects real time consumer behaviour which helps determine the best planning approach for your online and offline campaigns. This ensures you are talking to your consumers with the right message, at the right time in the right place, to build truly integrated campaigns.
Microsoft Advertising Intelligence provides keyword expansion, research, pricing, and KPI data allowing you to maximise the return on your marketing investment for your PPC campaigns.
Microsoft Advertising Intelligence helps make your search campaigns more effective by:
- Developing an informed keyword strategy based on historical and forecasted Bing and MSN query data.
- Tailoring your bidding strategy based on relevance, historical cost-per-click, position, volume, demographics and location.
Better campaign planning provides you with informed actionable data for effective decision-making:
- Using the keyword research functionality built into Excel.
- Developing relevant keyword lists based on trend and historical behaviour.
- Includes relevant rankings so you can quickly determine their potential value to your campaign.
- Using the keyword research functionality built into Excel it can provide information based on trend and historical behaviour.
Provides actionable data to help you research and optimise your campaigns more effectively.
- You can optimise your campaigns based on what potential customers are actually doing.
- Spend your budget on what actually works.
Saves time and provides efficiencies by:
- Accessing data through a seamlessly integrated tab on Microsoft Office Excel
Download Microsoft Advertising Intelligence today to create more effective PPC campaigns.
Already using adCenter Add-in for Excel Beta ?
You need to upgrade to Microsoft Advertising Intelligence by September 1st 2009. After this date, the Beta version will cease to function.
Before installing the new version, you need to uninstall the Beta version. See the Advertising Intelligence Installation Guide for detailed instructions to help you check for and uninstall the Beta version, and install Microsoft Advertising Intelligence.
Ready to get started?
Microsoft Advertising Intelligence Support and Feedback
Visit the Microsoft Advertising Intelligence Community Forum to find out what people are saying about Advertising Intelligence. Pick-up tips, troubleshoot, share your feedback and connect with other users and members of the adCenter team.
