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 The Microsoft Advertising Intelligence tool (formerly adCenter Add-in for Excel Beta) is a keyword research and optimisation tool that operates seamlessly in Microsoft Office Excel 2007. It provides keyword expansion, research, pricing and KPI data, allowing you to maximise marketing ROI for your search advertising campaigns.
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Going beyond the last ad: For many agencies and advertisers there is a growing need to evaluate publisher contribution, not simply on the last impression or click delivered in a customer path to conversion, but on the role played by each publisher across the whole sales funnel. Through Engagement Mapping easyCar was able to understand if easyCar’s current online media mix is as efficient as it could be.
