If a creative/3rd party tag is received within 24 hours from 12pm the day before the campaign is due to start, it will be assigned and no further changes will be made to the campaign.
When more than 24 hours have elapsed from 12pm the day before the campaign is due to start a “public service announcement” creative will be assigned until the correct creative/3rd party tag is received and the campaign will begin to deliver.
When the correct creative/3rd party tag is received the “public service announcement*” creative will be deleted and will be replaced by the advertiser creative/3rd party tag as soon as is practicably possible (see standard lead times below) and the campaign will continue to run.
The advertiser will be billed for the full value of the campaign, regardless of how long the “public service announcement” creative ran for.
The opportunity cost for the advertiser will be the number of impressions delivered with the “public service announcement” creative, divided by 1,000 and multiplied by the CPM value of that line item (accessible from AdReports, delivery by creative).
* “Public service announcement” creative will NOT run in place of advertiser creative/3rd party tag on one day take over campaigns. The campaign will not go live until the advertiser creative/3rd party tag is received. Standard advertising will run in its place. The full value of the campaign will be billed regardless of when the creative/3rd party tag is finally received and the campaign goes live (see standard lead times). If the creative/3rd party tag is not received within the time frame of the campaign the advertiser will be billed for the full value of the campaign regardless of delivery.
Microsoft Advertising Standard Terms and Conditions will be updated to reflect Microsoft Digital Advertising Solutions ability to charge clients for the impressions scheduled for the timeframe that creative was late.
In the event of late delivered Content, Microsoft will make reasonable efforts to deliver against contracted inventory, but may replace the Advertiser’s Content with a “public service announcement” until the content has been received. Upon receipt of the Content, Microsoft will make reasonable efforts to place the Advertiser’s Content according to Microsoft Advertising standard lead times. Notwithstanding the foregoing, Advertiser will remain obligated to pay Microsoft the fees due for the full amount of scheduled IO deliverables.
Standard Lead Times
Standard media creative assignment – 3 days
Non-standard creative assignment – 5 days
Bespoke creative assignment – to be agreed between Microsoft Advertising and client
Standard media – GIF, JPEG
Non-standard media – anything that isn’t a GIF or JPEG
“Late” refers to any time after 12pm on the day before the start date of the line item/campaign.
Notes
For one day takeovers written cancellation must be received from the client at least 1 week prior to the start date. Until the creative is received, normal advertising will run in its place. Microsoft Advertising will make best endeavors to prop late creative, but this may not be possible in the given time frame.
If Microsoft Advertising under-delivers through no fault of the client, then a make-good of 110% of the under-delivery will be made.
If Microsoft Advertising agrees to a campaign with a start date outside of the published creative lead times required, then no penalties will be administered and the management of such a campaign will be agreed upon with the client on a case by case basis, depending on resultant lead times.
Terms & Conditions will be amended with late creative policy by 1 May 2006.
Test period, including communication of late creative cost to client that would have been billed had we passed 1 May 2006, is currently running.
©2006 Microsoft. All rights reserved.
