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Industry Focus

Microsoft Advertising provides the best-of-breed solutions for your marketing efforts. Find out how to ensure your brand is successful across our entire network of opportunities from our team of industry leaders.

 

 

Industry Focus - Automotive imageAutomotive

8 out of 10 UK auto buyers who use the internet expand their shortlist before settling on a model. Drive brand awareness, consideration and vehicle purchase intent using digital solutions.

 

Green Cars Trends - Feb 2011

Automotive Trends & Opportunities ppt - April 2011

Automotive Trends & Opportunities, Search & Display - Feb 2011

Industry Focus - Entertainment imageEntertainment

Three in four people check movies out online first and 56% of us go online to be entertained. Be the first to generate awareness of movies or drive sales of games and DVDs.

 

Movies Search & Display Trends - March 2011

Gaming Insights - March 2011

Music Trends ppt - April 2011

Gambling Insights & Trends ppt - April 2011

Casino Insights & Trends ppt - May 2011

Showtime client summary ppt - April 2011

Gaming Insights ppt. - March 2011

Industry Focus - Finance imageFinance

Increasingly, the most effective online advertising in the finance sector is moving beyond straightforward calls to action to incorporate creative advertising strategies that can reinforce brand values as well as purchase intent.

  

Credit Card Trends & Oppurtunities.ppt - April 2011

Financial Aggregators.ppt - April 2011 

Insurance.ppt - April 2011

Lending and Debt.ppt April 2011

Life Insurance.ppt - May 2011

Pensions, Trends & Opportunities.ppt - May 2011

Banking Trends & Opportunities.ppt - Feb 2011

Industry Focus - FMCG imageFMCG

Not only is online the most efficient medium, returning €1.68 in FMCG sales revenue for every €1 invested , but online creates synergies with other media – increasing their ROI and extending the life of campaigns.

 

Beauty Retailing Insights - March 2011



Smoothie's ppt - May 2011

Premium Alcohol - Cider Focus - April 2011

Industry Focus - Retail imageRetail

With more than one in two UK consumers shopping online today, online is the second most efficient medium, returning £3.44 in revenue for every £1 invested online for the UK retail industry.

 

Retail Trends - Feb 2011



Food & Grocery Retailer Trends - March 2011

Clothing and Footware Trends - May 2011

Premium Alcohol- Cider Focus ppt - April 2011

Home and Garden Trends ppt - May 2011

Retail: Electrical Goods Trends ppt - May 2011

Retail: Furniture Trends ppt - March 2011

Industry Focus - Technology imageTechnology

 

Technology: Trends and Opportunities

Industry Focus - Telecommunications imageTelecoms

Switch on and get smart with your telecommunication marketing budgets. Research shows top performing campaigns spent 33% more of their budgets online than their poorest performing rivals.

 

Broadband Trends and Opportunities - Feb 2011

Smartphones and Applications Trends & Opportunities. ppt- Feb 2011

A clear Connection for Online Advertising & ROI - April 2011


Broadband Insights ppt. - Feb 2011

Industry Focus - Travel imageTravel

Digital empowers travel marketers to connect with consumers, build brands, and ultimately drive sales. The combination of a branded buy with audience targeting resulted in 6,300 additional conversions for Lastminute.com.

 

Travel Agents Search Display - Feb 2011

Accommodation Search & Display Trends - March 2011

 


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Additional search insights

Sports Betting Search & Display One-Sheeter - Jan 2011