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The new findings from the IAB and PwC reveal online advertising has grown from being the smallest market sector in 2003 to the third largest in 2007, with a new high of £2,812.6 millions. This represents a 38% year-on-year like-for-like increase, taking the medium to a market share of 15.3% (up from 11.4% in 2006). Internet advertising spend in 2007 exceeded the most generous forecasts and is now larger than press classifieds and regional newspapers.
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Microsoft Digital Advertising Solutions embarked on an international research study called “Context Matters” to gain a better understanding of the time people spend online and highlight both the opportunities and challenges this presents to brand advertisers. A summary of the findings is now available as a booklet. There is also a short video. |
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New research from Nielsen NetRatings shows that Windows Live Search users are 50 per cent more likely to trust the site’s listings than those searching the web using Google. Live Search users were also far more likely to see sponsored search listings as valuable and relevant.
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