Advertising through Microsoft Advertising’s gaming channels and in-game advertising environments connects you with a premium, highly engaged audience, and a unique range of opportunities to put your brand in play. Extending campaigns to the gaming environment allows advertisers to reach their audience across multiple screens, increasing recall and response through the Media Multiplier effect.
Gaming provides a deeply interactive environment, with opportunities to engage key audiences through in-game advertising, around-game activity and bespoke, branded gaming experiences. Campaigns can target a broad gaming audience across Windows Live Messenger games, MSN Games and the range of Xbox advertising opportunities.
The combination of Xbox LIVE and Kinect, the world’s first controller-free interface, is creating a new home entertainment hub that is both interactive and social. In addition to significant growth in Xbox LIVE’s core audience of men aged 18-34, Kinect delivers advertisers a rapidly broadening gaming audience, including women, younger children, tweens and families.
Explore the different gaming channels available through Microsoft Advertising:
