The desire to play is a fundamental part of being human. It encourages social interaction, hones our minds and skills, and builds our confidence and sense of self. Each of us is defined by the games we choose to play, by whom we choose to play them with, and by the way that we choose to play them.
In the digital age, our appetite for play is stronger than ever, and we have more opportunities than ever to satisfy it. On the internet, playing games is not the activity of one demographic, one gender or one personality type. Channels as diverse as Xbox Live, MSN Games and Windows Live Messenger provide a style of social interaction and a playing experience to suit consumers of all types, and consumers of all types are responding to the opportunity.
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Massive delivers real-time, in-game advertising to players of the biggest-selling video games, through online gaming platforms. The network reaches young, male 13-34-year-olds in an actively engaged environment. |
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The world’s largest console-based online gaming network, Xbox LIVE, associates brands with some of the most popular characters embraced by young consumers. |
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A leading developer of Xbox 360 Games, Microsoft Game Studios offers advertisers opportunities through in-game product placement and content sponsorship. |
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With over 600 titles and an audience of 14 million players every month, MSN Games is a leader in the casual gaming market. It draws an audience that is 70 per cent female, with 56 per cent of players over the age of 35. |
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Windows Live Messenger provides an established and trusted games platform with a huge user base. Friends can choose games from a list and advertisers can be part of people’s social game play with a variety of advertising opportunities.
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Microsoft Windows is the most popular gaming platform on earth; with Games for Windows, consumers have a richer playing experience than ever.
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