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 Designed to combine compelling storytelling with non-interruptive advertising, Microsoft Advertising’s new Filmstrip ad format has been recognised by the IAB for the way it delivers against key media goals.
The Filmstrip ad is one of two Microsoft Advertising winners in the IAB Rising Stars programme, which recognises the best new creative ad formats and establishes them as standard, industry-wide formats. Available on the MSN Homepage, the Filmstrip ad initially displays as a standard 300x600 unit, with buttons to scroll through a series of five sequential ads that provide a total creative canvas of 300x3000. When users scroll through page content, the filmstrip ad format automatically opens the next panel of creative, allowing brands to deliver sequential messages without imposing on the user’s experience of the page. If a user interacts with an ad, and then leaves the page to return later, the filmstrip ad will automatically move ahead to the next panel in the sequence when the page is re-opened.
Key features:
- Combines storytelling with non-interruptive advertising
- Includes five sequential ads in a single 300x600 unit
- Allows for rich media, video and social media content within the filmstrip ad format
- User-initiation option with clear signposting to scroll through the filmstrip ad
Watch the filmstrip ad demo
Check out the filmstrip ad creative specs
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