Media Multi-tasking Takes Off
Europe’s key consumers are likely to be online whilst watching TV.
Online shaping consumers’ view of luxury brands
After in-store experiences and traditional print advertising, digital media are the biggest influence on consumers’ views of luxury brands.
In Europe, women now outnumber men online.
Social media dominate online opinion forming
Social media are building a ‘new influence economy’, in which conversations between users determine brands’ success.
IAB Europe adEx Report 2009
The IAB Europe predicts healthy growth for online advertising in 2010.
Recession fails to dent online advertising growth The downturn is accelerating the shift of media budgets online.
IAB reveals where online advertising budgets are spent
A study from the IAB shows search and display advertising growing at just under 40 per cent per year.
Showtime: online film advertising’s expanding role
Online advertising should play a growing role in the marketing of new movies, according to a groundbreaking new study.
Gamer 360 reveals hugely influential in-game audience
Highly sociable, determinedly influential, well-groomed and pursuing premium brands: it’s time for advertisers to take a closer look at the gaming audience.
Sharing is reshaping entertainment online Consumers’ appetite for shared entertainment experiences is shaping they way they consume digital media.
Mobiles: it’s not all talk
For today’s young adults, mobile phones are rapidly morphing into portable entertainment devices.
State of the Nation Report on Youth
We’ve brought together the most revealing recent insights into the often-misunderstood youth audience.
Digital marketing’s youth myths
A groundbreaking new global study torpedoes many of the myths about youth audiences, revealing a complex and conservative generation.
Web holds the key to engaging young adults with brands
Young adults worldwide are demonstrating a strong appetite for brand engagement online.
Web is mother’s big helper
The internet is proving a lifeline for mothers amid the demands of family life.
Children boost their parents’ web use
EIAA research shows that parents go online more often and for longer than those without children.
