Microsoft E-mail Solutions offers advertisers the opportunity to reach the largest pre-engaged e-mail audience on the web, through a medium that is highly targeted and fully measurable. A choice of three formats allows advertisers to interact with the mass Windows Live Hotmail and MSN Hotmail audiences through the channel that best suits their creative and business objectives.

In each case, Microsoft E-mail Solutions provides campaigns with an e-mail format that is recognised by both the Windows Live Hotmail and MSN Hotmail systems, bypassing spam filters and junk folders. All recipients have actively opted-in to receive information on an advertiser’s sector, ensuring relevance and delivering impressive open rates.

 

The three formats available through Microsoft E-mail solutions are:

 

 

A Microsoft-branded e-mail, focused exclusively on the advertiser’s product, which is delivered to Windows Live Hotmail and MSN Hotmail users who have opted in to receive offer updates:

• Emails arrive from Microsoft Offers, establishing trust
• Advertiser’s offer is the only content within the template
• Offers mass-reach audience, all of which have opted in and selected the specific market category
• Straightforward testing mechanism
• Campaigns can be targeted by gender, age, segment or geography
• Detailed reports tracking delivery and user response
• Users receive a maximum of two Microsoft Offers e-mails per week, ensuring standout.

 

Microsoft Offers delivers a worldwide open rate of 9 per cent on average.

 

E-mails are delivered from the advertiser to an opted-in Windows Live Hotmail and MSN Hotmail audience:

• E-mail content and design is wholly owned by the advertiser
• E-mails arrive from the advertiser, providing prominence
• Audience is 100 per cent opted-in to receive information about the advertiser’s category
• Microsoft E-mail Services handles all delivery and list management
• Provides a powerful tool for extending the reach of an existing newsletter programme.

Microsoft Newsletter Services delivers a worldwide open rate of 12 per cent on average.

An advertiser sponsors an exclusive site within the regular emails from Microsoft channels such as Autos, Money and Entertainment. Each newsletter’s audience is made up of site visitors who have actively chosen to subscribe:

• Provides an exclusive position in a relevant, high-quality environment
• Natural platform for integration with other Windows Live or MSN advertising sites
• User-requested status drives engagement and allows targeting by sector interest
• Over 37 million subscribers worldwide.

Microsoft Channel Newsletters on average deliver a worldwide open rate of 13 per cent.