The huge range of advertising formats available across the Microsoft Digital Advertising Solutions network is designed to deliver the most engaging creative possible, whether through high-impact display advertising, Personal Expressions or precisely-targeted keyword search campaigns.

Live Search puts you in touch with audiences actively seeking information on your product, from a pool of 21 million users across Europe. The unique profiling features of Microsoft adCenter deliver clicks that count through targeting users by demographic and time of day.

Microsoft Direct Response is an ongoing programme that provides advertisers with the best ad positions for generating consumer action. If your campaign seeks a direct response, such as an invitation to “sign up for a test drive” or “request a brochure”, then Microsoft Direct Response provides a specialist channel for maximising that response.