MSA Finance Event

In this current economic climate, advertising needs to work harder than ever before and has to be extremely cost-effective to deliver high ROI.

Specifically focused on search and display advertising within the finance industry, our aim was to help you make your campaigns work harder and more efficient.

Full Agenda:

TIME   TOPIC SPEAKER

12pm Lunch and registrations -

1pm
Welcome
Chris Maples,
Sales Director, Microsoft Advertising

1.10pm

Overview of market conditions
Advertising in a downturn and maintaining success

view presentation Duncan Parry,
IPA Search Group representative

1.50pm

What’s happening in the Finance sector What Microsoft is doing to support engagement within the finance sector in search and the MSN portal

view Alastair's presentation
view Marie's presentation Marie Thirlwall & Alastair Bruce,
Microsoft Advertising

2.20pm

Using Digital to increase consumer confidence in the finance sector

view presentation Alex Marks,
Head of of proposition, Microsoft Advertising

2.50pm Break -

3.00pm

Optimising for success & efficiencies / Best Practice

view presentation Colm Bracken,
Microsoft Advertising

3.30pm

Case Study best practice:
Display & Search advertising working together:
NatWest Student Campaign

view better together presentation
view natwest presentation
Nick Drew,
Microsoft Advertising

4.00pm

Panel Discussion
How can digital help restore confidence in the finance sector

Discussion points:
- Does integration of campaigns have a greater effect?
- How can finance advertisers grab the intimacy of the
digital lifestyle?
- Should we be considering new metrics to measure the  sucess of digital advertising?
Facilitated by: Kieron Matthews, IAB

Panel Members:

Chris Maples & Tom Pearman, Microsoft Advertising

Jon Beeston, Efficient Frontier
Mark Donnan, Moneysupermarket.com
Dan Kalinski, Online Marketing manager, Royal Bank of Scotland Group

4.45pm Summary & Close -