In this current economic climate, advertising needs to work harder than ever before and has to be extremely cost-effective to deliver high ROI.
Specifically focused on search and display advertising within the finance industry, our aim was to help you make your campaigns work harder and more efficient.
Full Agenda:
| TIME |
TOPIC |
SPEAKER |
| 12pm |
Lunch and registrations |
- |
1pm
|
Welcome
|
Chris Maples,
Sales Director, Microsoft Advertising |
1.10pm
|
Overview of market conditions
Advertising in a downturn and maintaining success
view presentation |
Duncan Parry,
IPA Search Group representative
|
1.50pm
|
What’s happening in the Finance sector
What Microsoft is doing to support engagement within
the finance sector in search and the MSN portal
view Alastair's presentation
view Marie's presentation |
Marie Thirlwall & Alastair Bruce,
Microsoft Advertising
|
2.20pm
|
Using Digital to increase consumer confidence in the finance sector
view presentation |
Alex Marks,
Head of of proposition, Microsoft Advertising
|
| 2.50pm |
Break |
- |
3.00pm
|
Optimising for success & efficiencies / Best Practice
view presentation |
Colm Bracken,
Microsoft Advertising
|
3.30pm
|
Case Study best practice:
Display & Search advertising working together:
NatWest Student Campaign
view better together presentation
view natwest presentation |
Nick Drew,
Microsoft Advertising
|
4.00pm
|
Panel Discussion
How can digital help restore confidence in the finance sector
Discussion points:
- Does integration of campaigns have a greater effect?
- How can finance advertisers grab the intimacy of the
digital lifestyle?
- Should we be considering new metrics to measure the sucess of digital advertising? |
Facilitated by: Kieron Matthews, IAB
Panel Members:
Chris Maples & Tom Pearman, Microsoft Advertising
Jon Beeston, Efficient Frontier
Mark Donnan, Moneysupermarket.com
Dan Kalinski, Online Marketing manager, Royal Bank of Scotland Group
|
| 4.45pm |
Summary & Close |
- |
|
 |
