Chanel’s Digital Media First
Chanel is one of the world’s most desirable luxury brands. Renowned for their spectacular advertising in traditional media, the House of Chanel’s first foray into interactive advertising had a lot to live up to and was a world media first for a luxury brand.
Microsoft Advertising, as exclusive interactive portal partner for this campaign, worked with Chanel and their creative agency to jointly develop and globally execute an immersive brand experience that would launch the new celebrity face for Chanel No5.
Complex rich media technologies and streaming HD video were deployed to deliver full day homepage ad experiences and Instant Messenger activities that brought the new Chanel No5 film to millions of affluent MSN and Windows Live users, in a synchronized movie premiere across multiple markets globally on 5/5.
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Breakout banner performance helps Axion top the creative bill
Impactful, innovative and creative, the Banner Concerts campaign for Belgian youth bank Axion did more than scoop two Gold Cyber Lions at Cannes and Microsoft Advertising’s MOUSE grand prix; it delivered over 6 million impressions and nearly 45,000 unique visitors to the Axion site.
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Watching with Messenger gives Skins deep engagement
With research showing that teen fans of hit TV show Skins use Messenger whilst watching the show, broadcaster E4 leapt on the opportunity to give its viewers an even deeper viewing experience. A Windows Live Messenger agent delivered real-time commentary on episodes as they were broadcast, ensuring continued presence for Skins and its sponsors in users’ Messenger windows. The strategy paid off with 20,000 users subscribing to the agent and sending over 2 million messages
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