Coca-Cola Zero campaign reaches target audience with remessaging

Seeking to maximise exposure to Italian 18-34-year-olds, Coca-Cola’s Avatar-themed Coca-Cola Zero campaign used the reach and audience profile of Windows Live Messenger combined with the power of remessaging. The Messenger campaign reached an impressive 2 million users in the target audience, with remessaging increasing this by 78% to 3.6 million.

Campaign objectives:

• Increase reach and exposure amongst a target audience of 18-34-year-olds

Creative solution:

The Coca-Cola Zero campaign used super-expanding banners within Windows Live Messenger to deliver its Avatar-themed ads to a target audience of 18-34-year-olds, with remessaging used to drive awareness amongst an active online audience.

Key results:

• The Messenger campaign reached 4.4 million unique users, 2 million of which were in the target 18-34 age group
• The remessaging campaign reached 2 million users, with 1.6 million in the target audience

Download the fullCoca Cola Zero case study

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