Bing, a great new search experience puts you in touch with audiences actively seeking information on your products and services. The new features and UK focused user experience will provide advertisers using Bing with access to a growing, more engaged consumer base, reducing ‘wasted clicks’ and ensuring that people are delivered the most relevant advertising message. Ultimately Bing helps consumers refine their intent and provides advertisers with more engaged and qualified traffic, leading to more qualified clicks and higher conversion rates overall..
Introduction
What is Bing? It’s a powerful new search experience in the UK. It helps people cut through Internet clutter to make faster, more informed decisions when searching online. As an advertiser, Bing can help drive more effective marketing campaigns with immediate results. It gives better UK results than ever before and its rich search experience and innovative features attract a growing, more engaged consumer base, reducing ‘wasted clicks’ and ensuring that people are delivered the most relevant advertising message.
Bing is transformingthe pay-per-click advertising market in the UK and gives search marketers access to quality audience across influential channels such as the Bing Shopping with Ciao portal and Multimap from Bing mapping site.
Try Bing now
Explore the Bing features
Connect with a growing, high-quality audience
As Bing momentum builds, you can take advantage of our investment. Thanks to Bing’s search marketing platform, Microsoft adCenter, you can serve relevant ads in front of a growing and engaged audience of over 14.5 million unique searchers5. On Bing, you will attract, retain and convert savvy searchers while they are in decision mode.
Connect with a broad audience that’s ready to buy:
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Independent research2 shows that Bing searchers are 42% more likely to convert
than the average UK searcher and over double that of Google searchers.
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Better still, Bing searchers also spend 45% more time on websites than the average UK
searcher, which means more time spent discovering and engaging with your brand3.
Bing makes it easy for your audience to find you
Microsoft adCenter displays your advertisements in front of engaged searchers as they research, decide, and perform tasks with Bing.com.
According to User Centric findings in June 2009,
“…Sponsored links attract about 80% more attention on Microsoft’s search engine Bing than
they do on Google…”4 which is why you can use Bing to display your relevant ads at the right time during the decision-making process.
Microsoft adCenter comes with a suite of business intelligence tools and unique targeting capabilities which enable advertisers to fully capitalise on Bing’s high quality traffic. Brands can target their audience by location, day, time of day and even demographics.
Their ads are displayed to the right consumers, at the right time. This is why Bing traffic converts more, and why brands make the most of their marketing budget on our platform.
Be there when your audience is ready to buy
By providing an improved search experience for consumers, Bing is designed to help you make the most of your online advertising investment. Utilise the Bing advertising opportunity that works best for your needs:
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Bing search ads: use Microsoft adCenter and its unique targeting and business intelligence tools to position your paid search ads within more relevant search results, reach a high-quality audience while they are in purchase decision mode and reduce wasted clicks along the way.
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Bing Shopping with Ciao: Make it easier for your audience to find your products with Ciao from Bing. Ciao opportunities include display advertising and e-commerce solutions, which help you engage shoppers through a dynamic comparison shopping experience enriched by an extensive community of consumer reviewers.
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Multimap from Bing: Delivers maps, directions and business listings to over 10 million consumers and offers brands a full range of display advertising plus geo-targeting for improved ROI. Multimap's geo-advertising targets consumers based on their actual location and their map search to substantially increase click-through ratio and drive improved results.
If you’ve already heard from us directly, you’ll be among the first to find out more as Bing evolves and new product features are released.
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