Behavioural targeting enables advertisers to target audiences based on their recent online activity. It maximises ROI and reduces waste by targeting campaigns at consumers who are in the market for your product, and increases impact and engagement as you can tailor your campaign message based on behavioural insights.
Behavioural targeting identifies the users that are most relevant to your campaign by blending information from some of our unique data sources:
- Visits across Microsoft sites such as MSN and Windows Live
- Searches on Bing
- Microsoft network data (eg. subscriptions to Windows Live Hotmail Newsletters and Xbox Live)
- Audience profile data from Windows Live IDs.
Adding recency and frequency further refines the segmentation, enabling you to make informed decisions about which audience segments to target (eg. Car Researchers, Mortgage Seekers, Travel Researchers).
Microsoft Advertising is part of the the IAB’s behavioural targeting council. For more information visit the IAB’s guide to online behavioural targeting.
Please note Behavioural Targeting options are subject to availability. Contact your local sales team for information.
Read more about Display Ad Targeting options.
