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ComScore’s Media Metrix is a panel-based 3rd party audience measurement tool for online usage. ComScore captures the online behaviour of over 2 million consumers across 200 countries, making it the largest Global online research panel.
The panel is recruited online using non-cash incentives. Their demographic information is recorded and their online usage re-directed through ComScore’s proxy server. The size and characteristics of the online population is weighted against a variety of external population sources.
UK: 60,000 panellists recruited both at Home and Work
Step 1: Choose which demographic area below is most important in describing your target audience.
Step 2: Select ranges for any important demographic areas.
Step 3: Click Show Results below to list the top ten MSN sites best targeted to your desired audience.
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