Attraction World improves their advertising Return on Investment with adCenter

SME Attraction World Limited is an official booking agent for tourist attractions, shows, sightseeing tours and experiences across the world.  Much of the company’s turnover is via sales to travel agents but its direct-to-consumer business (via online purchases) is growing rapidly. Attraction World uses all of the UK’s large search marketing platforms to drive traffic to site – and always sees a profitable return.

‘Pay-Per-Click marketing was an integral part of our original business plan.  Businesses of any size can’t afford not to use PPC.  It’s a snowball effect. Every time we put money in we make a profit.’  - Peter Barnsley, Attraction World

 

From market research and industry experience, Attraction World found that middle-aged women were the most likely people to buy theme park and tourist attraction tickets for their families. The launch of Microsoft adCenter gave them their first opportunity to target this audience more accurately.

 

“Our particular target market tends to be females between the ages of 25 – 45, and as a result we use the adCenter Audience Profiling tool to dramatically increase our bid of visitors that fall into that target demographic. It has worked out really well for us. We have seen an initial boost in our traffic and also in our conversion rates.”  - Peter Barnsley, Attraction World

 

Attraction World has enjoyed increased sales since it started advertising on Microsoft adCenter. They also found that adCenter clicks from MSN and Live Search convert at a much higher rate than those from other engines.