Microsoft Advertising's new UK Retail Econometric modelling study explores revenue return on investment delivered by different media types. Online is the second most efficient medium, returning £3.44 in revenue for every £1 invested online. This is more efficient than TV, with an ROI of £2.15
Available through the Microsoft Advertiser Suite Media Console, Engagement Mapping is a bespoke technique for tracking brand engagement online that records all of the online media touchpoints leading to a conversion.
Integrated marketing has a crucial role to play in reaching some of the most important and responsive online audiences, a new report from the European Interactive Advertising Association (EIAA) shows.
In its most detailed study of online advertising growth yet, the IAB Europe has predicted that the industry will post a strong increase in spend next year, having suffered a brief slowdown in online advertising growth as a result of the global downturn.
Online film advertising should play a growing role in the marketing of movie releases according to a groundbreaking new study by Microsoft Advertising and 20th Century Fox.
An exclusive study of the in-game advertising audience debunks many of the outdated myths concerning geeky, introspective gamers. Instead, the findings reveal an audience that is highly sociable, determinedly influential, and which has a strong appetite for premium brands.
Going beyond the last ad: For many agencies and advertisers there is a growing need to evaluate publisher contribution, not simply on the last impression or click delivered in a customer path to conversion but on the role played by each publisher across the whole sales funnel.Through Engagement mapping easyCar were able to understand if easyCar’s current online media mix is as efficient as it could be.
Microsoft Advertising’s latest Case Study Compendium brings to life the best online advertising from the last 12 months, with in-depth analysis, videos and animations explaining the creative approaches and media strategies behind the year’s most effective online advertising campaigns.
Experience the best online advertising in the Auto sector with video, animations and the stories behind the most successful campaigns. With the web playing an ever more significant role in the car-buying process, effective online advertising today plays an increasingly significant role for auto brands.
Whether building buzz amongst influencers and early adopters or driving awareness of film releases, effective online advertising is a powerful and proven tool in the armoury of entertainment marketers. Entertainment’s best online campaigns increasingly engage audiences across multiple digital platforms with dramatic impacts on awareness and consideration.
