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Online Driving Offline Sales for UK Retail Research Report \| 11.11.09 Microsoft Advertising's new UK Retail Econometric modelling study explores revenue return on investment delivered by different media types. Online is the second most efficient medium, returning £3.44 in revenue for every £1 invested online. This is more efficient than TV, with an ROI of £2.15

Integrated marketing grows in importance: EIAA Research Report \| 21.10.09 Integrated marketing has a crucial role to play in reaching some of the most important and responsive online audiences, a new report from the European Interactive Advertising Association (EIAA) shows.

Showtime: online film advertising’s expanding role Research Report \| 21.10.09 Online film advertising should play a growing role in the marketing of movie releases according to a groundbreaking new study by Microsoft Advertising and 20th Century Fox.

Engagement Mapping for easyCar confirms value of digital media mix Research Report \| 21.10.09 Available through the Microsoft Advertiser Suite Media Console, Engagement Mapping is a bespoke technique for tracking brand engagement online that records all of the online media touchpoints leading to a conversion.