The human passion for sharing experiences is finding new expression through digital media and transforming entertainment in the process. It’s now down to advertisers to make the most of the opportunities that this creates.

Gaming is enjoying a revolution. Not just in the fact that it is a growing business in itself, but also that it is rapidly becoming a leading means for communication and social interaction among people from all over the world.

Mobile phone ownership is near-ubiquitous amongst young adults – but that’s only part of the story.

The latest Europe-wide Mediascope survey from the European Interactive Advertising Association (EIAA) shows women outnumbering men online for the first time in the web’s history.