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Research Spotlight

Integrated marketing grows in importance: EIAA Research Report \| 21.10.09 Integrated marketing has a crucial role to play in reaching some of the most important and responsive online audiences, a new report from the European Interactive Advertising Association (EIAA) shows.

Showtime: online film advertising’s expanding role Research Report \| 21.10.09 Online film advertising should play a growing role in the marketing of movie releases according to a groundbreaking new study by Microsoft Advertising and 20th Century Fox.

The in-game advertising audience: competitive, influential, and with a big appetite for brands Research Report \| 21.10.09 An exclusive study of the in-game advertising audience debunks many of the outdated myths concerning geeky, introspective gamers. Instead, the findings reveal an audience that is highly sociable, determinedly influential, and which has a strong appetite for premium brands.

Engagement Mapping for easyCar confirms value of digital media mix Research Report \| 21.10.09 Available through the Microsoft Advertiser Suite Media Console, Engagement Mapping is a bespoke technique for tracking brand engagement online that records all of the online media touchpoints leading to a conversion.