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Research Spotlight
Research Report
01.01.09
Building connections through the new entertainment
The human passion for sharing experiences is finding new expression through digital media and transforming entertainment in the process. It’s now down to advertisers to make the most of the opportunities that this creates.
Research Report
01.12.08
The Changing Role of Gaming in the Lives of Young Adults
Gaming is enjoying a revolution. Not just in the fact that it is a growing business in itself, but also that it is rapidly becoming a leading means for communication and social interaction among people from all over the world.
Research Report
01.03.09
Mobile: it’s not all talk
Mobile phone ownership is near-ubiquitous amongst young adults – but that’s only part of the story.
Research Report
01.03.09
Rapid growth sees online female population outnumbering men
The latest Europe-wide Mediascope survey from the European Interactive Advertising Association (EIAA) shows women outnumbering men online for the first time in the web’s history.
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