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Research Spotlight
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Research Report
04.01.08
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Microsoft Digital Advertising Solutions embarked on an international research study called “Context Matters” to gain a better understanding of the time people spend online and highlight both the opportunities and challenges this presents to brand advertisers.
A summary of the findings is now available as a booklet. There is also a short video. |
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Research Report
29.02.08
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| In conjunction with outlining Microsoft’s strategy for video, a new research study that focuses on the consumption of video content across multiple screens (PC, laptop or mobile device) was launched on 5th February 2008 to media at MSN’s Visions for Video press event in London. |
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Research Report
01.04.08
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| Online isn’t a stand-alone activity.Most online activities (71%) are conducted while people are doing other things. Internet access is interwoven with working, eating, watching TV, listening to music or chatting to friends. |
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Research Report
04.01.08
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| Brazil, India and Sweden are the biggest users of social networking sites with Holland, Denmark and Germany using them the least. Globally, young people have an average of 84 contacts in their social networks, with Brazil having the highest (239) and Japan the lowest at only 18 contacts. |
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