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Overview Audience Profile Screens Lifestyle  
MSN Life & Style is aimed at the woman who wants to look good and feel great. Packed with the hottest trends in fashion, the biggest innovations in beauty, the latest diet info, exercises to whip your body into shape and plenty of dating advice, it’s the ultimate destination for women who want to feel beautiful from the inside out.

 

With celebrity columnists including Louise Roe, Imogen Lloyd Webber, Kathy Lette, Amanda Hamilton and Dr Pam Spurr, MSN Life & Style brings together a unique mix of witty, entertaining, trustworthy and authoritative content from experts in their fields.

 

Our in-house editorial team is passionate about all things fashion, beauty, health and relationships and together they are a team with a wealth of experience in their respective fields.

Life & Style also boasts some of the world's leading content providers among its partners, including Marie Claire, Wedding, Makeover Solutions (Makeover tool) and the worldwide photo agency WENN.



Available at http://style.uk.msn.com/ MSN Life & Style generates over 1m unique monthly users and 15m page views1.

Users Perceptions of the MSN Life & Style:
An extensive MSN UK Portal Profiling research project completed in 2008 shows perceptions of the MSN Life & Style from real users are as follows:
  • Popular
  • Professional
  • Fun
  • Simple
  • Entertaining
  • Informative

  • It is easy to use - 84%
  • It is always up to date - 57%
  •     “MSN Life & Style is informative and also fun…I look at it like a modern day glossy magazine…”


        “They'll be something on MSN Life & Style and then I’ll take it to Helen (my personal trainer) and I‘ll say read this, why aren't we doing this?”
     

    For advertisers, key benefits include:
    • Best positioned lifestyle and wellbeing site for brands
    • A place where you can reach a 'cash rich, time poor' audience who love shopping and brands
    • Content rich environment to showcase engaging ads with opportunity for data capture and click through
    • UAP (Universal Ad Package) supports data capture, video and streaming formats from industry rich media partners
      Opportunity to stand-out in and uncluttered environment

    source: comScore June 2010