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Overview Audience Profile Screens Ad Formats  
Young audience profile
  • 32% aged 15-24 
  • 25% aged 25-34
 
Massive bias towards single, young women
  • 70% are women
  • 21% 18-24 women 
  • 23% 25-34 women 
  • 93% don’t have kids
  • 75% live alone
 
Source: Comscore Oct 2006

Demographics

Gender
    • 23% are Male
    • 77% are Female
Age
    • 100% are 15+
    • 84% are 25+
    • 44% are 35+
    • 28% are 45+
    • 13% are 55+
    • 16% are 15-24
    • 56% are 15-34
    • 72% are 15-44
    • 40% are 25-34
    • 16% are 35-44
    • 14% are 45-54
Age & Gender
    • 23% are Male 15+
    • 20% are Male 25+
    • 17% are Male 35+
    • 13% are Male 45+
    • 9% are Male 55+
    • 3% are Male 15-24
    • 7% are Male 15-34
    • 10% are Male 15-44
    • 4% are Male 25-34
    • 4% are Male 35-44
    • 4% are Male 45-54
    • 77% are Female 15+
    • 64% are Female 25+
    • 27% are Female 35+
    • 15% are Female 45+
    • 4% are Female 55+
    • 13% are Female 15-24
    • 50% are Female 15-34
    • 62% are Female 15-44
    • 37% are Female 25-34
    • 13% are Female 35-44
    • 11% are Female 45-54
Source: comScore Q2 2009