Facebook is one of the fastest-growing and most exciting channels in today’s media. Its success stems from its roots as a college social directory and the straightforward networking structure that this encouraged. Today, because of huge expansion, Facebook’s users are more likely to be out of college.

 

Facebook’s registration system ensures that users are genuine: they are who they say they are, and behave the way that they do in the real world. Its resultant popularity is changing the way advertisers think about digital marketing solutions.

 

Facebook’s international growth provides advertisers with mass reach across a hugely influential audience, with engagement levels that few other channels can match. The site is already the UK’s leading social network in terms of visitor numbers with a unique audience of just under 7.5 million, who spend a monthly average of two hours and 31 minutes each with Facebook. Across Europe, the reach of Facebook stands at 8.1% of the population and users are visiting Facebook 56.9 times on average each month. For those planning digital marketing solutions on a national or regional level, such levels of interaction represent a unique opportunity to establish consumer dialogue.

 

As part of Microsoft’s alliance with Facebook, Microsoft Advertising sells display advertising on all of Facebook’s European sites. The combination of Facebook and Microsoft provides advertisers with a versatile means of targeting, reaching and talking to this exciting audience.