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Campaign Hierarchy
| Example |
Microsoft adCenter
|
Yahoo |
Google
|
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Barclays Bank
|
Client
|
Client
|
Client
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Loans
|
Account
|
Account
|
Account
|
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Unsecured Loans
|
Campaign
|
N/A
|
Campaign
|
|
Tennant Loans
|
Ad Group
|
Category
|
Ad Group
|
Cheap Tennant Loans
Cheap Unsecured Loans
|
Keywords
|
Keywords
|
Keywords
|
| |
Ads
|
Ads
|
Ads
|
Account Structure Limits:
- 10,000 campaigns per account
- 10,000 orders per campaign
- 10,000 keywords per order
- 20 ads per order
- Unlimited number of keywords per account
Managing Keywords
Managing keywords in adCenter allows you to change your bids, and add, delete or amend keywords, URLs and parameters.
How to manage keywords:
- Click on campaign tabs
- Select the relevant campaign
- A list of orders within that campaign will be displayed
- select the one you want to manage
N.B. You can only manage keywords at Order Level
You can change your bids individually within the Keywords Performance
tab and then click on the Manage Keywords button to add, delete or amend keywords, and to add URLs and parameters.
To enter a bid price that applies to all keywords, click on the Price Estimation button.
To keep all your changes, you must click on the save button.
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