This event is the second of a series of planned roadshows organised by Microsoft adCenter. It follows a successful event at the Birmingham Chamber of Commerce.
adCenter is Microsoft’s new online advertising platform which operates all paid-search advertising on MSN and Windows Live properties. Microsoft adCenter offers better targeting and demographic profiling than other paid-search platforms.
The event aims to give an objective overview of how online can help SMBs maximise their advertising ROI and illustrate why online, and paid search in particular, are an essential part of the marketing mix for these companies.
Speakers and topics included:
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Dixon shows how to generate good traffic from organic search listings, and how to maximise business opportunities through ranking, indexing, meta tagging, web crawlers, title tag and directory listings… (45 mins)
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Mike looks at how to improve the quality of your campaign for maximum ROI, examines how consumers behave, and gives plenty of hints and tips for advertisers…. (47 mins)
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James specialises in future issues affecting business and management. In this presentation he discusses the effect of the internet on society, the emergence of a digital person and the new consumer society.
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