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		<title>MSN Advertiser - Your essential monthly guide to digital media and MSN - June 2008</title>
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				<img src="http://advertising.microsoft.com/europe/WWimages/Europe/Logo_1_line.jpg" alt="MSN Advertiser - Microsoft Digital Advertising Solutions " hspace="0" vspace="0" border="0" width="250" height="54"></h1></td>
				<td style="border-bottom: solid 1px #E3EDF9;" valign="bottom"><!-- #BeginEditable "date" --><h2 style=" font-size:11px; font-family:Tahoma, Verdana, sans-serif; margin: 0; padding-bottom: 10px; text-align: right;">June 2008</h2><!-- #EndEditable --></td>
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							<td valign="top"><!-- #BeginEditable "story%20one%20pic" --><img src="http://advertising.microsoft.com/europe/WWimages/Europe/email300608-casestudy80.gif" width="80" height="65" alt="pic one" border="0"><!-- #EndEditable --></td>
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								<h3 style="font-family: Tahoma, Verdana, sans-serif; font-size:13px; font-weight: bold; margin: 0; color:#2750A0;"><a href="http://advertising.microsoft.com/europe/ResearchLibrary/ResearchLibrary.aspx?Adv_ResearchReportID=887&s_cid=EU_20080626_CN_COMPENDIUM_005" style="color:#4b92db; text-decoration:none;">New case study compendium</a></h3>
								<p style="font-family:Tahoma, Verdana, sans-serif; font-size:11px; color:#333; margin:4px 0;">Microsoft's celebration of great campaigns from around the world reveals innovative, highly effective work on a broader range of digital media than ever.</p>
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							<td valign="top"><!-- #BeginEditable "story%20one%20pic" --><img src="http://advertising.microsoft.com/europe/WWimages/Europe/email300608-adcentercommuni.gif" width="80" height="65" alt="pic one" border="0"><!-- #EndEditable --></td>
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								<h3 style="font-family: Tahoma, Verdana, sans-serif; font-size:13px; font-weight: bold; margin: 0; color:#2750A0;"><a href="http://www.adcentercommunity.com?s_cid=UK_20080626_CN_COMMUNITY_001" style="color:#4b92db; text-decoration:none;">adCenter community launch</a></h3>
								<p style="font-family:Tahoma, Verdana, sans-serif; font-size:11px; color:#333; margin:4px 0;">The new adCenterCommunity.com site is a real-time support network for adCenter users, and an opportunity to share insights and ideas with fellow advertisers through blogs and forums.</p>
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							<td valign="top"><!-- #BeginEditable "story%20three%20pic" --><img src="http://advertising.microsoft.com/europe/WWimages/Europe/email300608-eyetracker80.gif" width="80" height="65" alt="pic one" border="0"><!-- #EndEditable --></td>
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								<h3 style="font-family: Tahoma, Verdana, sans-serif; font-size:13px; font-weight: bold; margin: 0; color:#2750A0;"><a href="http://advertising.microsoft.com/europe/ResearchLibrary/ResearchLibrary.aspx?Adv_ResearchReportID=860&s_cid=EU_20080626_CN_EYETRACKER_002" style="color:#4b92db; text-decoration:none;">Beyond click-through rates</a></h3>
								<p style="font-family:Tahoma, Verdana, sans-serif; font-size:11px; color:#333; margin:4px 0;">Eye tracker, a groundbreaking new Swedish study, reveals the true impact of online ads and the positions on web pages that best grab users' attention.</p>
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							<td valign="top"><!-- #BeginEditable "story%20four%20pic" --><img src="http://advertising.microsoft.com/europe/WWimages/Europe/email300608-ratatouille80.gif" width="80" height="65" alt="pic one" border="0"><!-- #EndEditable --></td>
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								<h3 style="font-family: Tahoma, Verdana, sans-serif; font-size:13px; font-weight: bold; margin: 0; color:#2750A0;"><a href="http://advertising.microsoft.com/uk-online-case-study-ratatouille?s_cid=UK_20080626_CN_DISNEY_003" style="color:#4b92db; text-decoration:none;">Disney's Online Video Recipe</a></h3>
								<p style="font-family:Tahoma, Verdana, sans-serif; font-size:11px; color:#333; margin:4px 0;">Video advertising cooked up a storm for Disney as exposure to Pre-roll video ads increased online ad awareness for Ratatouille by 30 percentage points.</p>
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							<td valign="top"><!-- #BeginEditable "story%20five%20pic" --><img src="http://advertising.microsoft.com/europe/WWimages/Europe/email300608-behaviour80.gif" width="80" height="65" alt="pic one" border="0"><!-- #EndEditable --></td>
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								<h3 style="font-family: Tahoma, Verdana, sans-serif; font-size:13px; font-weight: bold; margin: 0; color:#2750A0;"><a href="http://advertising.microsoft.com/europe/Advertise/default.aspx?pageid=1851&s_cid=EU_20080626_CN_TARGETING_004" style="color:#4b92db; text-decoration:none;">Targeting by behaviour</a></h3>
								<p style="font-family:Tahoma, Verdana, sans-serif; font-size:11px; color:#333; margin:4px 0;">Behavioural targeting is now available for nine more consumer segments, bringing advertisers' campaigns to the most relevant and responsive users.</p>
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							<td valign="top"><!-- #BeginEditable "story%20six%20pic" --><img src="http://advertising.microsoft.com/europe/WWimages/Europe/email300608-nokia80.gif" width="80" height="65" alt="pic one" border="0"><!-- #EndEditable --></td>
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								<h3 style="font-family: Tahoma, Verdana, sans-serif; font-size:13px; font-weight: bold; margin: 0; color:#2750A0;"><a href="http://advertising.microsoft.com/europe/ResearchLibrary/ResearchLibrary.aspx?Adv_CaseStudyID=1606&s_cid=EU_20080626_CN_NOKIA_006" style="color:#4b92db; text-decoration:none;">Answering Nokia's call</a></h3>
								<p style="font-family:Tahoma, Verdana, sans-serif; font-size:11px; color:#333; margin:4px 0;">Advertising with Microsoft exposed Nokia's N95 launch to an extra 2&#037; of the target audience, with big rises in key metrics, at half the cost of other media.</p>
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							<td valign="top"><!-- #BeginEditable "story%20seven%20pic" --><img src="http://advertising.microsoft.com/europe/WWimages/Europe/email300608-massive80.gif" width="80" height="65" alt="pic one" border="0"><!-- #EndEditable --></td>
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								<h3 style="font-family: Tahoma, Verdana, sans-serif; font-size:13px; font-weight: bold; margin: 0; color:#2750A0;"><a href="http://advertising.microsoft.com/europe/Advertise/default.aspx?pageid=1521&s_cid=EU_20080626_CN_MASSIVE_007" style="color:#4b92db; text-decoration:none;">Men key in Massive's numbers</a></h3>
								<p style="font-family:Tahoma, Verdana, sans-serif; font-size:11px; color:#333; margin:4px 0;">A detailed demographic breakdown of the Massive network's gaming audience confirms its exceptional reach amongst the vital male 15-34-year-old audience.</p>
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							<td valign="top"><!-- #BeginEditable "story%20eight%20pic" --><img src="http://advertising.microsoft.com/europe/WWimages/Europe/email300608-video2-80.gif" width="80" height="65" alt="pic one" border="0"><!-- #EndEditable --></td>
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								<h3 style="font-family: Tahoma, Verdana, sans-serif; font-size:13px; font-weight: bold; margin: 0; color:#2750A0;"><a href="http://advertising.microsoft.com/europe/Advertise/default.aspx?pageid=1791&s_cid=EU_20080626_CN_VIDEO_008" style="color:#4b92db; text-decoration:none;">See the future of viewing</a></h3>
								<p style="font-family:Tahoma, Verdana, sans-serif; font-size:11px; color:#333; margin:4px 0;">The MSN Video hub puts advertisers at the heart of consumers' new viewing habits: more engaged, more active, more social and more relevant than ever.</p>
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