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With more intuitive, relevant results, Microsoft’s new search engine Bing aims to transform the search experience for users and advertisers, with a UK version now launched in Beta.
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Our Cannes community site, with live comment, feeds and expert blogs will bring the Ad Festival highlights, including Microsoft CEO Steve Ballmer’s keynote seminar, to you wherever you are.
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New research shows that consumers’ openness to different types of advertising varies hugely depending on their online activity. Adjusting to ‘pull’ marketing is often the key to engagement.
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New Microsoft adCenter features give search marketers still more control over targeting, bidding and advertising distribution, making it simpler than ever to improve campaign performance.
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A new study declares the web the most powerful element in the purchase funnel for the auto sector. Get the latest findings from Microsoft Advertising and the IAB’s auto forum in our podcast.
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With half of luxury consumers saying their purchase decisions are inspired by the web, luxury brands should make more of online’s capacity to build engagement through immersive experiences.
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New ad formats in Windows Live Messenger encourage users to share expandable banner and video ads with their friends and contacts, sparking conversations around campaigns.
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