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Boondoggle’s ‘Banner Concerts’ campaign for Belgian youth bank Axion scurried home with the MOUSE Grand Prix. All the awards’ gold winners have now earned entry to the Cannes Cyber Lions.
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Adding mobile ads to the launch campaign for Get Smart proved a masterstroke, increasing viewing intent by 49.9 percentage points amongst those recalling the mobile ads.
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Listen to our latest podcast for insight on how the economic climate is changing consumer behaviour and the online opportunities that are emerging for brands.
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A balanced media mix is vital for marketers looking to increase effectiveness during the downturn: with a contribution to make at every stage of the media funnel, online holds the key.
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Whether boosting ad recall by over 50 per cent or establishing brands as market leaders, campaigns for FCUK and Canon reveal how in-game ads are driving true brand engagement.
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UK Internet advertising proved resilient to the downturn, with online budgets up £540 million year-on-year in 2008 and the web's share of marketing spend reaching 19.2 per cent.
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Microsoft's chief executive, Steve Ballmer, is to be named media person of the year at the Cannes International Advertising Festival in June.
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Microsoft won big at the 2009 Festival of Media in Valencia: Digital Media Owner of the Year, Media Company of the Year and Best Local Ad Campaign for Italy's 'Happiness Factory'.
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