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		<title>MSN Advertiser - Your essential monthly guide to digital media and MSN - July 2009</title>
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				July 2009</h2>
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                      <h3 style="font-family: Tahoma, Verdana, sans-serif; font-size:13px; font-weight: bold; margin: 0; color:#2750A0;"><a href="http://advertising.microsoft.com/europe/Advertise/default.aspx?pageid=1556&s_cid=EU_20090709_CN_XBO_001" style="color:#4b92db; text-decoration:none;">Xbox LIVE launches interactive game show</a></h3>
                      <p style="font-family:Tahoma, Verdana, sans-serif; font-size:11px; color:#333; margin:4px 0;">New this month on Xbox LIVE Prime Time, "1 vs 100" is a groundbreaking interactive game show, with great opportunities for advertisers to access highly engaged, connected consumers.</p>
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					<img src="http://advertising.microsoft.com/europe/WWimages/Europe/story2-ciao.gif" width="80" height="65" alt="Ciao! logo" border="0"><!-- #EndEditable --></td>
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                      <h3 style="font-family: Tahoma, Verdana, sans-serif; font-size:13px; font-weight: bold; margin: 0; color:#2750A0;"><a href="http://advertising.microsoft.com/europe/Advertise/SubpropertyDetail.aspx?SubpropertyID=3&s_cid=EU_20090709_CN_MSN_002" style="color:#4b92db; text-decoration:none;">Reaching active shoppers on MSN</a></h3>
                      <p style="font-family:Tahoma, Verdana, sans-serif; font-size:11px; color:#333; margin:4px 0;">Powered by Europe's largest shopping portal, Ciao, new shopping areas of MSN Lifestyle and MSN Tech &amp; Gadgets allow campaigns to target consumers at the point of consideration and purchase.</p>
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					<img src="http://advertising.microsoft.com/europe/WWimages/Europe/story3-cannes.gif" width="80" height="65" alt="Cannes Advertising website banner" border="0"><!-- #EndEditable --></td>
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                      <h3 style="font-family: Tahoma, Verdana, sans-serif; font-size:13px; font-weight: bold; margin: 0; color:#2750A0;"><a href="http://advertising.microsoft.com/europe/cannes2009?s_cid=EU_20090709_CN_CAN_003" style="color:#4b92db; text-decoration:none;">Pushing the digital boundaries at Cannes</a></h3>
                      <p style="font-family:Tahoma, Verdana, sans-serif; font-size:11px; color:#333; margin:4px 0;">As Cyber Lions sponsor, Microsoft Advertising hosted an agenda-setting series of events debating the future of advertising and pushing digital's creative boundaries. Watch our coverage here.</p>
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					<img src="http://advertising.microsoft.com/europe/WWimages/Europe/story4-campaigns.gif" alt="Coca-cola logo" width="80" height="65" border="0"><!-- #EndEditable --></td>
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                      <h3 style="font-family: Tahoma, Verdana, sans-serif; font-size:13px; font-weight: bold; margin: 0; color:#2750A0;"><a href="http://advertising.microsoft.com/europe/ResearchLibrary/ResearchLibrary.aspx?s_cid=EU_20090709_CN_COM_004" style="color:#4b92db; text-decoration:none;">Campaigns come to life in new Compendium</a></h3>
                      <p style="font-family:Tahoma, Verdana, sans-serif; font-size:11px; color:#333; margin:4px 0;">Microsoft Advertising's latest Case Study Compendium features interactive video and animations bringing to life the best online advertising from across the Microsoft network.</p>
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					<img src="http://advertising.microsoft.com/europe/WWimages/Europe/story5-innovation.gif" width="80" height="65" alt="Podcast" border="0"><!-- #EndEditable --></td>
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                      <h3 style="font-family: Tahoma, Verdana, sans-serif; font-size:13px; font-weight: bold; margin: 0; color:#2750A0;"><a href="http://advertising.microsoft.com/europe/AboutUs/default.aspx?pageid=2172&s_cid=EU_20090709_CN_NOW_005" style="color:#4b92db; text-decoration:none;">Innovation key to marketing in recession</a></h3>
                      <p style="font-family:Tahoma, Verdana, sans-serif; font-size:11px; color:#333; margin:4px 0;">In our latest Making the Most of Now report on advertising during recessions, we look at how top brands have reaped the benefits of innovative marketing strategies during downturns.</p>
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					<img src="http://advertising.microsoft.com/europe/WWimages/Europe/story6-mouse09.gif" width="80" height="65" alt="Mouse Awards 09 logo" border="0"><!-- #EndEditable --></td>
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                      <h3 style="font-family: Tahoma, Verdana, sans-serif; font-size:13px; font-weight: bold; margin: 0; color:#2750A0;"><a href="http://advertising.microsoft.com/europe/mouse2009?s_cid=EU_20090709_CN_MOU_006" style="color:#4b92db; text-decoration:none;">Secrets of the MOUSE that roared</a></h3>
                      <p style="font-family:Tahoma, Verdana, sans-serif; font-size:11px; color:#333; margin:4px 0;">What made Axion's Banner Concerts campaign, which recently added five Cannes Gold Lions to its MOUSE Grand Prix award, so special? In our exclusive video, the MOUSE judges give their view.</p>
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