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With complimentary features such as the Mobile Site Builder delivering video content and interactivity, reaching consumers through mobile advertising is highly engaging, and great value.
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Held on December 9th in London, this Microsoft conference will explore how online can deliver the results and cost-effectiveness that financial advertisers need during the credit crunch.
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MSN offers advertisers a highly engaged audience captivated by rich video content like new sci-fi thriller Kirill, where a lone crusader, lost in the future, battles to change the present!
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Combining display and search advertising adds hugely to the effectiveness of an online campaign. Performance Media Research Manager for EMEA, Nick Drew explores how to get the most from them.
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MSN Environment is where those passionate about saving the world find the ideas, information and content to help, and where advertisers can reach them at their most engaged.
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A Live Search-based Mash-up game added extra bite to Walkers' Brit Trips campaign, opening a new channel for consumer interaction and boosting purchase intent by 18.8 percentage points.
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The latest EIAA Mediascope study shows life becoming an online activity for Europe's most sought-after consumers, as the daily routines of 25-34-year-olds become dependent on the web.
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The new edition of Microsoft Advertising's Case Study Compendium looks at the FMCG brands pushing creative boundaries and reaping spectacular rewards online.
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