 |
UK online adspend reaches £2.8 billion in 2007, up 38% year on year and the web now accounts for 16% of the UK ad market. Find out the key growth drivers.
|
|
 |
Live Search adds extra bite to Walkers Brit-trips campaign with support from other Microsoft channels, in a unique co-branded marketing solution.
|
|
 |
Gain insights into how the retail industry in search can work more effectively online with the Microsoft adCenter retail event on 13 May.
|
|
 |
The Microsoft stand at Earl's Court's Internet World exhibition from 29 April to 1 May will unveil Live Search and Mapping and new adCenter tools.
|
|
 |
Electronic Arts, one of the gaming world's biggest hitters, has extended its in-game advertising agreement with the Massive network until 2010.
|
|
 |
The explosion in online video popularity has arrived hand-in-hand with an increase in the possibilities for online video advertising. MSN are running a video spotlight to look at this further.
|
|
 |
MSN Entertainment's Festival Guide delivers 2 million page views, 200,000 unique viewers, and will put its sponsor at the heart of the music this summer.
|
|
 |
A campaign targeting 18-24 year-olds boosted purchase intent and reinforced the link between the beer brand and its sponsorship of music events.
|
|
