| Time |
Content |
Speaker |
| 12pm |
Lunch |
- |
| 1pm |
Open
View Tim's presentation |
Tim Baynes |
| 1.15pm |
Power of online advertising in the travel industry
- Web 2.0
- How the development of the Internet has changed consumer behaviour and the challenges that bring to the travel industry and what it means to their marketers.
- New online creative opportunities for travel advertisers
View Alex's presentation |
Alex Marks |
| 1.45pm |
Trends and seasonality in travel market
- General Travel / Market trends
- How seasonality affects online spend and trends on Live Search relating to travel
- How Live Search is different to the other engines
View Ali's presentation
View Jon's presentation |
Jon Myers /
Ali Parkes |
| 2.20pm |
What’s New in Live Search
- Demonstration of Live Search’s exciting developments and how this will benefit the travel industry
View Cynthia's presentation |
Cynthia Crossley |
| 2.40pm |
Virtual Earth
- Demonstration of Microsoft Live Mapping service
View Vikas's presentation |
Vikas Arora |
| 3.00pm |
Break |
- |
| 3.30pm |
Microsoft adCenter
- High conversion rates for travel advertisers
- Ave CPC / ranking / conversions
- Examples of how best to use adCenter’s Intelligent targeting capabilities & Research tools
View Ed's presentation |
Ed Pushman |
| 4.00pm |
adCenter Best Practices for Travel advertisers
- How to get the most from your travel search campaigns with adCenter
- Optimisation tips for travel advertisers
- What to do different on adCenter v other engines
View Libby's presentation |
Libby Thomas / Craig Brown |
| 4.30pm |
How Travel clients have put targeting into practice
- The Search Works talks about the benefits Eurostar have seen using demographic targeting
View Search Works presentation |
Sally Wright /
Rob Freedman |
| 4.50pm |
Future of Digital Advertising
- What to expect 10 years from now
- Future of search
View Chris's presentation |
Alex Marks / Chris Salmanpour |
| 5.30 |
Q&A |
- |
| 6pm |
Close meeting |
- |
| 6.15pm |
Wine tasting |
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