Targeting

Your audience. Delivered.

Targeting is a simple way of making your campaign more effective. Your conversation will be more engaging and your offering will be more relevant to your consumers. It means you can more easily find the right audience for your message and brand.


With an audience of 187 million [1] to aim at, targeting will ensure that you find the people you’re looking for.


It doesn’t matter where that audience is either. Whether they’re on MSN or Windows Live, spread across the Microsoft Media Network or networking on partner sites such as Facebook, we can deliver them to you.


[1] comScore Media Matrix, European monthly average Q1/09

Behavioural targeting

With Behavioural Targeting we can deliver messaging to the people who are actively looking to engage with what you’re offering.

Behavioural Targeting

Re-messaging

With Re-messaging we can narrow our audience by finding the people who have already visited you. It means we can ensure they always stay in touch and help create continual engagement with your brand.
Re-messaging

Profile targeting

Profile Targeting can help you find the people you’re looking for by who they are, where they are and when you want to be seen by them.
Profile Targeting

Category targeting

Targeting but on a big scale. Category Targeting allows us to find your audience based on what they’re looking at and deliver your message to them across broad groups.
Category Targeting

Handset targeting

Mobile targeting uses advertising platform technologies in order to deliver what works best for the end user.
Mobile targeting