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Microsoft Advertising provides advertisers with a range of mobile targeting options for identifying and reaching the device most appropriate to their campaign.
Handset targeting allows advertisers to monitor their advertising campaign regarding the handset capabilities (eg video, Java, streaming, 3G).
This solution is especially designed for handset manufacturers and content providers in delivering specific ads to their existing customers.
Targeting mobile campaigns at a specific range of handsets ensures that advertising budgets are used more efficiently.
Available in the following markets: UK, FR, and ES
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