BARCELONA, SPAIN – February 16, 2009, 15:00 CET: Today, at Mobile World Congress 2009, Microsoft announced that several major European mobile publishers and network operators have chosen Microsoft as their mobile advertising partner. The announcement builds on the company’s continued momentum in the mobile advertising space, following the acquisition of ScreenTonic and the roll out of advertising opportunities on Microsoft’s owned and operated mobile services – including Windows Live Messenger Mobile, Windows Live Hotmail Mobile and MSN Mobile.
Operators to choose Microsoft Advertising Mobile Media include
Mobistar (Orange Group) and
BASE, the second and the third largest mobile operators in Belgium respectively. The six new publisher signings further extend the Microsoft Advertising Mobile Media network, enabling advertisers additional opportunities to connect with their target audiences throughout the digital day - at home, at work and on the go.
New publishers now part of Microsoft’s mobile media network:
- eFinancialNews and Private Equity News - the financial and private equity news sites, part of Dow Jones and - the financial and private equity news sites, part of Dow Jones
- El Mundo Deportivo - the third largest daily sports newspaper in Spain
- Le Parisien.fr – The mobile site of Le Parisien-Aujourd’hui en France, the first daily newspaper in France
- Le Post.fr - the first French interactive mobile site
- La Vanguardia - the third largest daily newspaper in Spain
- WAYN - the fast growing mobile travel site in France, Spain and the UK and - the financial and private equity news sites, part of Dow Jones - the third largest daily sports newspaper in Spain
Each of these new mobile advertising partners will take advantage of Microsoft’s complete mobile offering, including media sales, ad serving and optimisation.
Marc Henri Magdelenat, Director, Mobile Media, Microsoft Advertising, commented: “
As the mobile advertising market opportunity expands, Microsoft Advertising continues to build its portfolio of mobile media offerings, through continued focus on delivering unrivalled experience, expertise and service to our partners. We offer both full-service solutions that allow premium publishers and mobile operators to effectively monetise their mobile inventory – more crucial today than ever before given the tough times we are operating in.”
Jerome Touze, Co-founder and Co-CEO of WAYN: “
We are delighted to be partnering with Microsoft on our mobile media offering. Being able to work with one partner who can provide both the media and technology capabilities required for us to execute on our mobile advertising strategy and monetise our mobile inventory is essential”.
These new partnerships build on the recent news that Verizon Wireless has selected Microsoft to provide mobile search and mobile advertising services to customers on its devices, whilst further demonstrating Microsoft’s commitment to mobile advertising and reinforcing Microsoft’s position as one of the world leaders in this fast-growing market.
For more information, please contact:
Charlotte Holder 44 (0) 20 7025 6402 / charlotte.holder@redconsultancy.com
Justin Bates 44 (0) 20 7025 6419 / justin.bates@redconsultancy.com
About Microsoft Advertising
Microsoft Advertising provides world-class advertising tools and solutions for digital advertisers and publishers to drive brand and consumer engagement. The portfolio includes all of our digital advertising businesses: our global media network that includes MSN, Windows Live, Office Live, XBOX, Live Search, Facebook and more, and our global technology platforms and tools that include Atlas, AdECN, adCenter, DRIVEpm, Massive and ScreenTonic, which together create engaging digital advertising experiences for their consumers. Microsoft Advertising helps make buying and selling media simple, smart and more cost-effective across media and devices in the Microsoft network of properties and beyond, which spans 42 markets globally and 21 languages. Visit http://advertising.microsoft.com/europe for more information.
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realise their full potential.
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