Television for the connected generation

Messenger TV is a new feature within Windows Live Messenger. People can watch MSN video content together via a Messenger activity. It harnesses the shared experience of television viewing and combines it with the connected and communicative nature of online, creating a truly social media experience.

Messenger TV and Social Media

Social Media is a big buzz term today. Messenger TV is a truly social medium.

• It allows people to view video content at the same time – harnessing the shared experience of television
• It allows people to have a conversation about the content in the Messenger window, and share links with other friends.
• Consider Messenger TV as a part of an overall Social Media campaign across all Microsoft’s Social Media properties

Messenger TV and MSN Video

MSN Video is Microsoft’s online video service which publishes professional content alongside user-generated content.

• Messenger TV opens up MSN Video content to the 90 millions Messenger users across Europe
• The content is also opened up to a younger demographic which is great for content partners such as MTV and Sony BMG
• Not only can advertisers’ assets be shared with both Messenger TV and MSN Video, they can also be shared from traditional television to make campaigns work harder

Advertiser Benefits

• Association with a cool new Messenger feature
• Be part of the new world of video viewing
• People choose to watch content creating a valuable viewer
• Seamless integration into people’s conversations
• Share TV assets to reach a light TV viewing audience to make your advertising work harder
• Access the 90 million Messenger users across Europe* in a way that complements their activity

Creative specs:
Video and banner 
Sponsorship logo

For more information on Messenger TV please visit : http://www.exploremessenger.com/

Read all about the launch of Messenger TV:
http://advertising.microsoft.com/uk/Messenger-TV-Launches

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* Source: Comscore MediaMetrix Average Oct-Dec 07