 |
|
Unique Users: 6,816,000 / Page Views: 188,118,000
http://uk.msn.com |
|
|
Summary:
88% use internet daily
Embracing new technology
Using the internet interactively
Research/buy a wide range of products online
Life revolves around the internet
PC Switched on continuously from
Researched/Bought Online:
| Books |
52% |
| Films/DVDs |
49% |
| Clothing & shoes |
46% |
| Travel & holidays |
46% |
| Music (CDs/ music downloads) |
45% |
| Tickets for events |
33% |
| Mobile phones |
32% |
| Computer software (not games) |
30% |
| Computer hardware |
28% |
| Computer/Video games |
27% |
|
|
|
New Technology Ownership:
| PVR |
21% |
|
Plasma/LCD TV
|
41% |
|
Internet - enabled mobile phone
|
52% |
|
Home cinema system
|
22% |
|
MP3 player
|
64% |
|
Multi-channel TV
|
84% |
|
Portable DVD player
|
26% |
|
DVD player
|
93% |
|
Digital camera
|
84% |
|
|
|
|
Online Activity in Last Month:
|
Listened to podcasts
|
12% |
|
Downloaded music online
|
39% |
|
Played games on a PC
|
52% |
|
Used social networking sites
|
38% |
|
Listened to internet radio
|
41% |
|
Accessed the internet on mobile phone
|
18% |
|
Downloaded music/ringtone to mobile
|
11% |
|
Created/updated own blog
|
8% |
|
Summary:
76% access MSN UK at least once a week
Two thirds have MSN UK as their homepage
Regularly using other MSN UK services
- MSN Homepage used for its good search engine
- Use WL Messenger (auto pop-up at start) to chat
- Go on to WL Hotmail to check emails
"you can find exactly what you are looking for"
Frequency of MSN Homepage Usage:
|
Daily
|
71% |
|
Weekly
|
24% |
|
Less often
|
5% |
MSN UK Homepage: 62% have MSN UK as their homepage
Windows Live Hotmail Module: 71% use daily (87% at least once a week)
Windows Live Messenger Module: 43% use daily (64% at least once a week)
Live Search: 22% use daily (53% at least once a week)
Summary 1:
- Repeat visits are high – 61% visit at least twice a day
- Usage peaks in the evening
- Key reason for visiting MSN Homepage is to access WL Hotmail and browse today’s news and content
MSN Homepage Usage Across the Day:
Last Visit to MSN Homepage :
|
Earlier Today
|
61% |
|
In past 7 days
|
29% |
|
In past month
|
3% |
| Longer ago |
7% |
Top 5 Reasons for Visiting MSN Homepage:
|
To access hotmail
|
59% |
|
Browse today's news and content
|
49% |
|
Starting point to explore the internet
|
43% |
| To use MSN search |
23% |
| To look for specific content |
22% |
Summary 2:
- 7 in 10 access MSN Homepage daily
- MSN Homepage is starting point for exploring the internet for many
- Majority access MSN Homepage at home
How Arrived at MSN Homepage:
|
Starting point/ homepage
|
71% |
|
Redirected after WL Hotmail
|
15% |
|
Stored in 'my favourites'
|
4% |
| Other |
10% |
Where Access MSN Homepage From:
|
At home
|
93% |
|
At work
|
27% |
|
At school/university/college
|
7% |
|
Internet cafe
|
2% |
|
Other
|
3% |
Summary 3:
- Using channel interactively
- Most popular activity is reading blogs
- Accessing WL Hotmail is the most common activity on MSN Homepage
- News and weather categories most interested in viewing online
|
Interactivity on MSN Homepage
| Read a blog |
26% |
| Read user reviews |
24% |
| Emailed an article to someone else |
18% |
| Rated an article |
17% |
| Commented on an article |
9% |
| Shared an article via Messenger |
9% |
| Posted to message boards |
8% |
| Post to a blog |
6% |
| Wrote a user review |
4% |
| Shared an article via a blog |
3% |
|
Very/Quite Often do on MSN Homepage
| Access WL Hotmail |
74% |
|
Read/view content
|
65% |
|
Use MSN search
|
45% |
|
Visit MSN content channels
|
30% |
|
|
|
|
 |
