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Time poor ambitious risk takers:
• 66% agree there are not enough hours in the day to do everything
• 48% often do things on the spur of the moment
• 46% want to get to the very top of the career
• 36% like taking risks
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Gadget lovers who are planning lifestyle changes:
• 46% like to buy the latest technology
• 36% plan to change diet/ make other lifestyle changes in the next 6 months
• 22% plan to fly abroad on holiday – long haul in the next 6 months
• 19% plan to spend £500+ on consumer electronics in the next 6 months
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Enjoy eating out and the arts:
• 67% enjoy eating out/going to restaurants
• 48% like going to the cinema
• 31% enjoy going to music concerts/gigs
• 29% enjoy going to the theatre
• 26% like visiting museums/galleries
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Summary:
- High weekly consumption of internet & TV
- More likely to read tabloids with The Sun popular during the week and the News of the World on Sundays
Newspaper Readership:
| The Sun |
24% |
| The Daily Mail |
20% |
| The Mirror |
11% |
| The Times |
11% |
| News of the World |
20% |
| The Mail on Sunday |
17% |
| The Sunday Times |
13% |
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Weekly Media Consumption:
| Internet |
99% |
| TV |
98% |
| Local Newspaper |
63% |
| National Newspaper |
54% |
| Local commercial radio |
41% |
| National commercial radio |
37% |
| General interest magazine |
27% |
| Specialist magazine |
22% |
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