Results

We know it’s not just about size. It’s what you do with it that counts.

You might think that MSN is just about size – that you’ll be seen by a lot of people but not necessarily grab the attention of those you really want to talk to. Maybe you believe we can’t deliver the personality and creativity to engage with your target audience?

Now it’s time to think again.

Delivering results

So MSN can start the conversation, with the right audience, supported by great creative. But it only matters if it makes your brand’s investment worthwhile and delivers recognisable results. Here are just a few examples of what we’ve helped brands achieve:

• Grolsch wanted to boost brand affinity and strengthen the link between its brand and its sponsorship of live music events in the Netherlands. Our creation of an innovative online music experience, which allowed users to listen to live streams, view photos and enter competitions, generated a 17% increase in purchasing intent among the target audience of 18-24 year olds.
• Mazda wanted to raise awareness of its new MX-5 model in the UK and position it as more masculine. We created the first MSN men’s channel — the MSN Mazda MX-5 Men-Only Zone — which increased brand favourability by 50%, attracted over 200,000 visitors to the microsite and increased perception of the MX-5 as a masculine car by 103%.
• Barclaycard wanted to increase awareness of its Gold Card in Italy and stimulate brand awareness. We ran extendable banner ads across channels including MSN Money, MSN News and MSN Today. The ads generated 16 million impressions, with the exposed respondents seeing the ads 4.9 times on average. This increased purchase intent in the target audience by eight percentage points.

To see how we delivered results for the companies above and others such as Philips, Kellogg’s and Ikea, take a look at our case studies. Alternatively, contact your local Microsoft Advertising representative.

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