We know it’s not just about size. It’s what you do with it that counts.
You might think that MSN is just about size – that you’ll be seen by a lot of people but not necessarily grab the attention of those you really want to talk to. Maybe you believe we can’t deliver the personality and creativity to engage with your target audience?
Now it’s time to think again.
Channel your attention where it matters…
MSN puts your brand right where you want it to be... in front of your target audience. With multiple channels covering interests such as Entertainment, Lifestyle, Sport, Money, Autos, News, and Music, you can position your brand where it’s most likely to be noticed.
You may not be aware of the targeting capability of MSN, but we can connect you to exactly the people you want to be in touch with, wherever they are. Working collaboratively with us gives you access to a wide group of users, but also increases your opportunities to target them by their age, gender, interests and relevancy to your brand. Plus, in the UK and France, you can also now target by user behaviour. *
It means your message becomes part of the destination for every visitor with an interest in the content your message sits beside.
By directing your advertising based on interest and your targets’ profile, you have a higher potential of achieving greater levels of click-throughs and conversion. At MSN we have the ability to reach your niche audience and, by placing your messages across multiple contact points, you can guarantee the engagement and interaction with your brand that will really deliver results.
To see how we’ve started conversations with the right audience for companies like Kleenex, Nestlé and Barclaycard,
take a look at our case studies. Alternatively,
contact your local Microsoft Advertising representative.
Supported by the creative...
* From late 2008, behavioural targeting will also be available in Germany, Italy, Spain and the Netherlands 
